What is CSR?

CSR – known as Corporate Social Responsibility

  • It is an obligation, for a business to pursue long term goals that are good for society
  • It is all about how a company manages its business to produce an overall positive impact on society

CSR involves

  • Conducting business in an ethical way and in the interests of the wider community
  • Responding positively to emerging societal priorities and expectations
  • A willingness to act ahead of regulatory confrontation
  • Balancing shareholder interests against the interests of the wider community
  • Being a good citizen in the community
CSR – Spirits Industry

The beverage alcohol industry’s social responsibility activities can best be described below –

  • Beverage alcohol, when consumed responsibly, can be part of a balanced, healthy lifestyle but, when consumed inappropriately, it has the potential for serious harm.
  • This has led members of the beverage alcohol industry, especially within the past decade, to form separate organizations—social aspects organizations (SAOs)—whose sole function is to promote responsible drinking
  • Industry members have funded innovative campaigns, especially to deter alcohol-impaired driving and underage drinking
  • They have also supported peer-reviewed alcohol research that increases the understanding of alcohol’s positive and negative consequences
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    Consumption Of Alcohol – Lifestyle


    What is important to remember is that alcohol is alcohol. There are no ‘safer’ forms of alcohol, regardless of whether you drink beer wine or spirits. What ultimately matters is how much you drink, not what you drink.


    If you choose to drink have only a limited amount

    (or moderate amount), this means:
    – No more than 1 drink a day for women
    – No more than 2 drinks a day for men

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    Over Consumption of alcohol


    If you binge drink, you may be at a greater risk of:


    Becoming a victim of crime, e.g. rape, domestic violence, mugging or assault.


    Being involved in anti-social or criminal behavior, e.g. fights, domestic violence, vandalism or theft.


     Having an accident, e.g. a road accident, fall, accident at work or accidental fire.


     Losing your job, e.g. repeated absence or poor performance (think about the financial consequences).


    Damaging relationships with family or friends.

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    Key Alcohol Related Issues


    Potential effects of short-term heavy drinking


    Even drinking to excess occasionally can have serious consequences. It impairs your judgment and can increase the likelihood of participating in risky behaviors that could result in injuries, accidents, unsafe sex, being a victim of a crime or getting into trouble with the police. Drinking very large amounts in one session can lead to acute alcohol poisoning, which in turn can result in unconsciousness, a coma, or even death.


    Potential effects of regular heavy drinking


     Heavy drinking on a regular basis may increase the risk of serious health problems including alcohol dependence, sometimes called alcoholism; mood changes; pancreatic problems; liver cirrhosis; some cancers and many other types of physical and emotional health problems that have been well documented. In extreme cases, heavy drinking can result in alcohol poisoning, coma, brain damage and death.


     Excessive drinking can disrupt normal sleeping patterns, resulting in insomnia and a lack of restful sleep, which can contribute to stress and anxiety.


     Stop drinking if you start to feel drunk. Symptoms of intoxication include feeling a loss of control over your thoughts, blurry vision, slurred speech, and difficulty with maintaining your balance.

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    Drink The Responsible Way


     Eat food while you drink


     Sip your drink. If you gulp a drink for the effect, you are losing a pleasure of drinking, namely tasting and smelling the various flavors. This is particularly true for wine.


     Accept a drink only when you really want one. At a party if someone is trying to force another drink on you, ask for ice or drink a non-alcoholic beverage.


     Cultivate taste. Choose quality rather than quantity. Learn the names of fine wines, whiskeys, and beers. Learn what beverage goes with what foods.


     Skip a drink now and then, when at a party, have a nonalcoholic drink between the alcoholic one to keep your blood alcohol concentration down.


     When drinking out, if you must drive home, have your drinks with a meal, not afterwards


    Beware of unfamiliar drinks. Such drinks as zombies and other fruit and rum drinks can be deceiving, as the alcohol is not always detectable, and it is difficult to space them out.