For an industry that, until recently, had only three operational distilleries, Irish whiskey offers a richly varied array of styles and production methods.

Irish malts predominantly use wood to smoke their barley which makes Irish whiskies lighter in character.  Irish whiskies use Pot stills which are are short, flat, large stills with a round base, that produce softer and rounder spirits.

Ireland is a major producer of whisky and brands such as Jameson’s, Tullamore Dew and Bushmills are household names.

Old Bushmills is registered as the oldest distillery in Ireland which obtained its license in 1608.

Jameson 3-2-1

An original way of advertising their distinctive attributes, this was a popular campaign which aimed to create a point of differentiation.

To be read as triple distilled, twice as smooth, one great whiskey.