Aberlour, one of the most definitive Single Malts, has been launched in India.
Pernod Ricard India launched Aberlour; one of its most awarded Single Malt Whisky. The launch entails the introduction of the entire range – Aberlour 12 YO, 16YO and 18 YO, exclusively available in duty free stores of Mumbai & Delhi. The whiskies of Aberlour are long regarded by enthusiasts and connoisseurs alike as one of the finest single malts being produced today.
Aberlour is a definitive example of single malt crafted for excellence. The expert crafting of spirit and cask has created a range of superlative single malt whiskies with layers of complexity and velvet richness. Aberlour distillery produces a spirit of exceptional quality, boasting characteristics that are clean, crisp and fruity with striking depth.
Founded in 1879 by James Fleming, Aberlour’s intimate distillery is surrounded by water from the Lour Burn. The name Aberlour means ‘the mouth of the chattering burn’ in Gaelic. Local monks in ancient times thought that the noise the burn made, as it cascaded over waterfalls and wooded glens on its way to the river Spey, sounded as though it were talking. The Birkenbush Springs above the distillery feed soft fresh spring water for making Aberlour single malt.
Aberlour is one of the most consistently awarded single malt whiskies, with experts the world over recognizing the exceptional quality of the Aberlour range. In 1990, Aberlour became the first single malt whisky ever to win the Gold Medal at the International Wine and Spirits Competition twice (and has won Gold Medals a further 13 times in that competition in the last 10 years alone).
The inimitable quality and craftsmanship make Aberlour, one of the most consistently awarded single malt whiskies. With the rising appetite for crafted single malts whiskies, it’s the right time to bring Aberlour to the Indian audience. Aberlour will resonate with the discerning malt connoisseurs, who are looking for enriching, authentic and unique whiskies.
Aberlour 12 Year Old is a smooth, fruity dram with citrus character complemented by the use of ex-sherry casks. The 16 Year Old, double matured in ex-bourbon and sherry casks, is slightly creamier and richer, with a more velvety mouth-feel.
The 18 Year Old is the finest of the three – gentle, soft and fruity on the nose, and wonderfully rich and spicy on the palate, this is a dram that should be savoured slowly without ice or water.
Aberlour is part of Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard. Whisky lovers in India can look out for all three expressions at duty free stores of Mumbai and Delhi Airport at a price range of $53 – $111.
The whisky market will now be able to taste and enjoy another robust and international whisky.